Feb. 2, 2024

Lessons Learned from Shutting Down a Podcast with Matthew Baltzell

The Art of Letting Go: A Podcaster's Journey with Matthew Baltzell


Today, I'm bringing you a special piece that's close to my heart—a reflective conversation with a fellow podcaster who recently made the tough decision to close the chapter on his successful show.


The Final Mic Drop: Why End a Podcast?

In a recent episode of my podcast, I reconnected with Matthew Baltzell, the former host of the "Real Estate Journeys" podcast, a show that once ranked in the top 400 business podcasts. Matthew's decision to end his podcasting venture is a central theme of our discussion, and it's a topic that resonates with many in the podcasting space.

Matthew's candidness about his experience is both refreshing and enlightening. He shared that the podcast, which concluded with 114 episodes, was no longer serving its purpose in his life. The stress of managing recordings from abroad and the shift in his career focus towards commercial real estate were significant factors in his decision. The podcast had become a source of stress rather than joy, and it was time for a change.


Measuring Success: Beyond the Downloads

As podcasters, we often get caught up in the numbers—downloads, listener engagement, and the like. But Matthew's story reminds us that success isn't solely about metrics. He noticed a shift in the content of his podcast, with guests increasingly using the platform for self-promotion rather than engaging in meaningful dialogue. Despite a growing audience, the lack of inbound interest and tangible benefits led him to conclude that the effort was no longer justifiable.


Signing Off with Grace

Saying farewell to a project you've poured your soul into is never easy. Matthew chose to do a solo episode to thank his listeners and provide closure. This approach allowed him to leave on a high note, respecting his audience and the journey they had shared. Interestingly, he still receives requests from people wanting to be on his show, a testament to the lasting impact his podcast made.


The True Reward: Connections and Growth

Reflecting on his podcasting journey, Matthew highlighted the invaluable network and relationships he built. The opportunity to sit down with influential individuals and absorb their wisdom was a reward in itself. These connections may not have translated directly into leads or sales, but the knowledge and expanded network were priceless.


Parting Thoughts

Having Matthew on the show was a profound reminder of the importance of self-awareness and the courage to pivot when necessary. His experience underscores the notion that sometimes, the bravest move is to recognize when to step away and pursue paths that align more closely with our evolving passions and goals.

 

Podcasting Tips Below:

Show notes and transcriptions created with PodSqueeze -
https://podsqueeze.com/?ref=podcasthostarmy

Short Sharable Video Clips Auto Created by -
Opus Clips | https://www.opus.pro/?via=podcasthostarmy

It is our mission at Podcast Host Army, to help podcast hosts grow and monetize their media... If you are a host and could use some help with that, check out our $110 a year mastermind - https://podcasthostarmy.mn.co/

Buy One Hour Time Slot with Josh - https://calendly.com/podcasthostarmy/one-off-strategy-session-with-podcast-host-army-zoom

Enjoy The Show

Transcript

Josh (00:00:02) - We got five minutes on the clock. This is a returning champion. Interviewed him a few times in my in my days. So what is your name and what is your podcast show?

Matthew (00:00:11) - Hey, Josh. Uh, thanks for having me. Uh, my name is Matthew Boswell. Um, I used to have a real estate podcast called Real Estate Journeys. It was a top 400 business podcast, but it hasn't been in syndication for a couple of years. Yeah.

Josh (00:00:24) - So since our conversation, you shut down when your podcast shows, and I think this is important for other podcast host to hear on when is it time to maybe stop doing podcasting? Take a knee, take a break. What's your thoughts and why did you make that decision to shut down your podcast show?

Matthew (00:00:41) - Yeah, for me personally, like it was just I shut it down in I think it was 2021, maybe 2022. But one of the reasons why I shut down is it just wasn't serving me. It was, um, it was becoming stressful.

Matthew (00:00:55) - I was living abroad. Um, I was waking up at three, four in the morning to record podcast episodes, and it just wasn't serving me. And I was becoming burnt out, and I was focusing on other things in my, uh, real estate career as far as commercial real estate was starting to take off. So I just kind of was like, you know what? I had a nice little sendoff episode at 114 episodes. It was a good run, learned a lot, started some different business ventures from it. But, uh, yeah, I feel like if it's not serving you, then you should just kind of nip it in the butt and move on to something. That's me making you more happy and serving you.

Josh (00:01:32) - Yeah, if it's not serving you anymore. So what metrics did you use to measure if it's serving you or not? So you mentioned burnout, right? Like you're like, man, I'm, I'm in Thailand or I'm traveling around the world waking up super early to deal with, you know, us guests and such like that.

Josh (00:01:45) - But, you know, that's one. What other things did you look at to go, this is no longer serving.

Matthew (00:01:50) - Um, for me, I don't know, like maybe the podcast has shifted, but I felt like a lot of people that were coming on my podcast were just trying to pitch themselves. And so when they're like, I'm here to raise capital, I'm here to sell myself. And I was just like, I don't want to do this. Like, I felt like I was just like giving you a microphone to, like, blast yourself. But I mean, yeah, downloads were going up and everything was great. But at the end of the day, like, I wasn't utilizing it, I guess to its full advantage. Like I wasn't seeing enough, uh, inbound. And uh, the work wasn't necessarily paying off. And so I just decided to pull the plug.

Josh (00:02:29) - Yeah, I understand, yeah, I've had to. I'm in the process of putting a bullet in one of mine right now, and it's hard because you've invested time, you've made all these great connections.

Josh (00:02:39) - You've, man, you've you created all this content and then you say goodbye. How did you send off your podcast? How did you say goodbye?

Matthew (00:02:47) - Yeah. If I recall, um, I did this solo episode and I think when you're putting a bullet in it, I think the audience can kind of feel it. You know, like, if you're if you've done it for a year or so, you might have a good little run and then maybe you might miss a week and then you can slowly kind of feel it and you're just like, listen. Like you guys can feel it. I could feel it. Let's just call a spade a spade here. And shake hands amicably and walk away. Uh, but I felt like I ended on a good note, and I still get a lot of requests. I'm like, great. You want to be on my show? Like, you obviously don't listen to it because it hasn't aired in years. Like, when was my last episode? Check the database.

Matthew (00:03:27) - I mean, tell me. Please tell you.

Josh (00:03:29) - Yeah, it's so funny. I get messages and they're like, hey, I really liked your episode. And then they forget to put the tag and it says insert episode here. You know, like they spend no time listening in, um, looking back, you know, saluting your, your, your podcasts that, uh, went away. What was your fondest memory? And we'll close on that today.

Matthew (00:03:51) - Uh, yeah. Uh, that's a good question. I would just say one thing that I really learned from podcasting in general. Like I said, I had 114 episodes was the value of networking and relationships. So even when I was going on other people's podcasts, uh, and let's say I didn't get any leads from it, just the fact that I was in the same room with those people. Uh, I learned a lot. I get interviewed in New York Times bestseller, um, just people all across the board, and I was really able to learn from them and bring them into my ecosystem, even if I necessarily wasn't driving big sales.

Matthew (00:04:28) - And so that's one of the fondest memories I have, is just being able to connect, learn how to develop a bigger network outside of what I'm usually comfortable with. And I would say that's one of the biggest takeaways.

Josh (00:04:40) - Yeah, super cool. If people want to connect with you, learn more about, uh, what you're working on. Where can people find you?

Matthew (00:04:47) - Yeah, so people can find me on my website, Matthew bozell.com. That's where I post all my latest content and you can sign up for my newsletter, Curious Creators.

Josh (00:04:57) - Super cool. We did this all under five minutes. I hope you guys are enjoying these episodes. We'll see you on the next one. Bye everyone!


Matthew BaltzellProfile Photo

Matthew Baltzell

Founder

Matthew Baltzell is an accomplished real estate investor and podcasting expert, celebrated for his role as the former host of "Real Estate Journeys," a Top 400 Business Podcast with 114 episodes. He boasts a significant portfolio of 743 units in real estate investments. Previously, Matthew made his mark as an Asset Manager at Boardwalk Wealth, a private equity firm based in Dallas, Texas. He is the founder of Cap X Media, where he leverages his expertise to help real estate investors attract more investors through guest podcasting and effective LinkedIn strategies.

Beyond his professional realm, Matthew indulges in his passion for coffee, especially savoring the rich flavors of a well-made Americano.